Warum verlassen die Besucher Ihre Website?

Besucher-Verkehr ist einer der wichtigsten Faktoren, die den Erfolg einer Website im Internet ermitteln. Allerdings, est ist etwas Wichtiger die Besucher auf der Website zu erhalten, als ihnen zu anzuziehen. By keeping your visitors on the site for longer times, you can increase the number of page views as well your chances of them performing a desired action. Here are some common reasons why people exit websites.

Poor Accessibility
No matter how great the website is, it is completely useless if the visitors are unable to access it. They have no option but to leave. Browser incompatibility is one of the prime reasons why website fail to be accessible. Make sure you check for compliance at the design and development stage itself so as to avoid any future issues.

Unintuitive Navigation
Poor navigation can frustrate visitors and cause them to leave abruptly. Therefore, devote plenty of time and attention to design your navigation system. It should be logical as well as intuitive. If your website is fairly large, you should include a sitemap.

Over Advertising
Advertisements are an essential revenue generating source for websites. But some businesses have their websites filled with ads all over. This highly irritates the visitors and makes them leave out off frustration. Therefore, try to limit the advertisements on your website.

Inadequate Information
Visitors come to a website looking for some information and when they don't find what they are looking for, they just choose to leave. It is very important to understand your audience and know their needs and requirements.

Slow Pages
This is probably one of the most common reasons why visitors leave a website. Internet users are impatient. They like to find instant information and would not wait till the website loads completely. A much easier way for them is to look for information on another website. Therefore, it is important that you design pages that load easily even on slow Internet connections. Use Google Analytics to determine the percentage of users who have slow or fast Internet connections.

Automatic Audio and Video Play
Audio and video features are fast becoming popular. However, even though they are effective means of communication, leave the option for the users to decide. Don't start music automatically and even if you do, provide an option to turn it off. Visitors can often get irritated with the uncontrolled music and videos and leave the website altogether even if the website was good enough.