Twitter acquires Hotspots.io

Twitter has acquired Hotspots.io, a company that will evaluate the effectiveness of advertising campaigns and optimize ROI.

Employees Hotspots.io, who are building tools for the analysis of social media, reported in his blog that they are ready to join the team on Twitter and their main purpose is to create analytical tools for advertisers and partners for the service.

Over the past year, Twitter began to closely engage the modernization of their services. So they probably want to get on top of the financial news and be raked so high that financial markets have spoken only about Twitter. For example, ability to advertise major corporate accounts and major trends, additional paid branded messages that were issued in the search results for certain queries.

At the beginning of autumn, Twitter launched a new advertising program, which include a new way of promotion: in the news streamline, it will appear ads campaigns visible for all users, who aren't subscribed too In February of this year, Twitter allowed users of small companies advertise their businesses, although earlier this was opportunity only for big companies. 
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